Game4Padel at the heart of groundbreaking, fully-emersive padel court

The Game4Padel team were at the very heart of the launch of SMASH by THG Studios, a new, fully immersive padel court.

The court, built by the G4P team, provides real-time creative advertising opportunities, built-in technology to measure player performance, and a visual backdrop for creators and influencers.

Housed within THG Studios, one of Europe’s largest creative content centres, the facility has been developed with Google Cloud as a key technology partner and sponsor.

The new SMASH court represents a landmark moment for padel and a culturally relevant backdrop for companies across sectors to engage with their audiences through the UK’s fastest growing sport.

The court is engineered with content at its core, providing brands with an innovative canvas to produce everything from social media campaigns and high-production commercials to exclusive influencer events and live-streamed tournaments.  

The launch is supported by a world-class line-up of technology partners and key sponsors, led by Google Cloud, which will power the court with its cutting-edge analytics technology. In a world-first for the sport, this in-game technology, famously used for analysing penalties in football, will be adapted for padel to capture in-depth player and game metrics, offering players and brands data-driven content opportunities.  

Our team also put on an exclusive first competition for attendees at launch to enjoy and play on the court, while former football manager, Alan Pardew, provided the keynote talk on his love for padel.

A great night all round and one we're proud to playing a pivotal role in. Watch this space for more exciting content to come!